Custom Brand Websites for Small Businesses in Utah

We build high-performance websites where your brand, story, and design work in balance to attract your audience and guide them through what you offer.

Let's Build Your Website

I strive for a graceful balance

About the CEO

I’ve spent years doing what I love most: combining the technical side of web development with the human side of understanding the people and businesses behind it.

Since 2019, I’ve worked with agencies, tech teams, and directly with clients, building WordPress websites, managing complex projects, and learning what makes a website work. But the part of the process I value most is listening. I take the time to understand what a business offers, why it matters, and what makes it genuinely valuable.

When I see something that’s gold in a business, I want to make sure their site visitors can see it too.

Learn More About Us

Commitment to help our clients achieve their goals

Zade Balance Core Services

We build a custom theme for you that creates a unique look and feel for your website. This gives us full control over your design to fit your presentation style and meet your business goals.

Website Content

Writing content for your website is the first step to building a rock solid website. It is said that content is king. That is true when it comes to building your website.

Branding & Design

We help you define or refine your brand and find the colors, images, fonts, and styles that work in harmony to resonate with your audience and communicate your business's story.

Website Build

We customize your site so that the layout, spacing, and structure are tailored to your brand and content. We aim for a balanced presentation that guides your audience through your business's story.

Site Optimization

We develop your site to perform optimally on all screen sizes so whether your customers are on their mobile phone, tablet, or desktop, we've got you covered.

Website Maintenance

We have your long game in mind, ensuring your website's security, functionality, and compatibility. The internet is constantly evolving, so we keep the tools used to maintain your website's performance, accessibility, and mobility up to date and troubleshoot any issues that arise.

Web Applications

We have access to thousands of WordPress plugins and also develop custom plugins and applications to assist you in increasing your organization's interactive communication with your clients.

Happy Clients

Client Testimonials

Gretchen brought an exceptional combination of creativity, technical skill, and professionalism to the project. She has a remarkable eye for detail and a talent for translating ideas into a clean, effective, and engaging online presence. Throughout the process, she was efficient, responsive, and always willing to explore different approaches until we found the right fit.

Travis Marker • Marker Law & Mediation

"Gretchen is an excellent employee and more important, an excellent person. She is dedicated to her craft and hits whatever deadlines are put in place. She is ambitious and always willing to learn new skills, new ways of doing things and is passionate about the task at hand. She communicates well with others and is graceful and tactful when faced with a challenge. I'd recommend Gretchen to anyone looking for an excellent developer and great co-worker."

Tim Haslam • Thomas ARTS - Integrity

"What really stood out about Gretchen was her ability to understand client needs and translate them into effective solutions. She has a natural talent for working with people, whether it’s collaborating with teammates or managing client expectations, and her problem-solving skills are top-notch. She’s proactive, adaptable, and always willing to go the extra mile to get things done right."

Jordan Yospe • Thomas ARTS - Integrity

"Gretchen bridges technical execution and project management, ensuring engineering initiatives stay on track while maintaining quality and technical excellence. With a strong technical background and exceptional organizational skills, Gretchen coordinates complex projects, manages dependencies, and facilitates clear communication across teams. Her dual expertise in technology and project management drives successful delivery."

Spencer Green • FullStack

"I wanted to take a moment to express our deep appreciation for Gretchen's exceptional support in developing and overseeing our website. She has consistently demonstrated remarkable efficiency and timeliness in addressing our website needs. Moreover, her patience and kindness in guiding me through technical challenges have been invaluable. We are truly grateful for her outstanding assistance. What an asset to the Integrity Family!"

Drew Hirsty • Penn Global Marketing - Integrity

"Gretchen is simply the best to work with. She is one of the most dedicated professionals I’ve worked with and is willing to put in the work to make it happen. Her expertise as a developer is considerable, and it helped our sales team come up with more streamlined solutions. Her contribution is valuable to both sales and marketing teams."

Joseph Nice • Integrinet IT

"Her innovation and vision for the position was clearly driven by passion, high intelligence and need to contribute 110% at all times and in all ways. Through her insight she actually expanded the effective role of the position taking it to a new level."

Lance Farr • LDS Employment Center

"Zade Balance is an amazing company!! I’m a graphic designer and artist—I’ve worked with countless creative professionals in my career. This is one of the best! My website is beautiful and functional, but also up to date on the latest website trends. I was very impressed with Gretchen’s knowledge and attention to detail. She also was HONEST and reliable!! It was an amazing experience."

Lindsey Langford • Florida Color Analysis

"Awesome team. Very professional. I’ve worked with them for numerous projects and they always meet the expectations of the client."

Alejandro Abonnanzieri • SirNetz

Gretchen was great about getting the ideas out of my head and into the website. Great experience.

Michael Wright • Giza Build

Leave A Review

Striving for Balance